Over the past 3 years, our agency has had the privilege of working on over 95 campaigns across a wide variety of industries. A wide range of industries, product price points, budgets, and campaign objectives has given us collective insights into Facebook campaigns that few others in this world possess. The growth of our business
Retargeting is perhaps the most critical component to the success of your campaign, yet it’s the one that tends to get the least attention in many accounts that we begin working with. Not only does effective retargeting substantially bring down your all-in cost per acquisition due to the typically lower CPA in retargeting (usually
Having worked on over 50 ad accounts in 2019, we’ve seen a shocking data point that very few people on the client side will ever be aware of: CPMs vary immensely at the account level. One account targeting the same exact audience as another might have a $7 CPM vs. a $50 CPM in
