The BLP Blog

10 Lessons Learned from $72 Million in Facebook and Instagram Ad Spend in 2019

Over the past 3 years, our agency has had the privilege of working on over 95 campaigns across a wide variety of industries. A wide range of industries, product price points, budgets, and campaign objectives has given us collective insights into Facebook campaigns that few others in this world possess. The growth of our business led to over $72 million

Retargeting: The Most Important Thing That You Might Be Doing Wrong

  Retargeting is perhaps the most critical component to the success of your campaign, yet it’s the one that tends to get the least attention in many accounts that we begin working with. Not only does effective retargeting substantially bring down your all-in cost per acquisition due to the typically lower CPA in retargeting (usually 40-70% less than prospecting, depending

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